Branded Content
Documentary
Series
Campaign Launch
Score / Music
Agency
OBR Studios
Client
Hyundai
Director
Steve Bliss
DOP
Steve Bliss
Project Scope
According to our latest study, 68% of Brits admit that they aren’t doing everything they could to help the environment - listing cost, not wanting to give up meat and busy lifestyles standing in the way.
However, 35% of us admit to feeling guilty about how little we do. Through our recent #DriveTheChange campaign, we set out to learn more about what we can individually and collectively do to support the planet, by taking the Hyundai IONIQ 5 on the road. Devised by OBR and our long-time friend and collaborator, Jamie Anley, spoke to some of the UK's experts, leaders and changemakers committed to sustainability, to unpack the green habits and lifestyle choices that make meaningful impact.
